Malcolm Gladwell reviews Free by Chris Anderson: Books: The New Yorker

Given the changes that the Internet has brought the market of intellectual property Malcolm Gladwell's article on the subject is really prescient. His premise is ultimately that quality is important, no matter what you charge. Quality rises to the top. The most important thing that many people who think of giving away intellectual property free don't understand is that people want quality first. You can't over-look the human desire for something good, over their desire for something free. But, as a warning, never overlook the quality of free.